“Marketing is Enthusiasm Transferred to the Customer” -Gregory Ciotti
Hi, I’m Rianna and I’m passionate about small business America.
I would like to help you with bringing your business online. While the rapidly evolving state of technology may feel overwhelming, everything online is just a reflection of something in real life. You know its beyond time to get your business online, and I’m here to help you with that.
I am really good at analogies and can simplify the seemingly complex in something understandable.
“I worked with Rianna… and she was beyond amazing! She cared about me and my problems, asked what I was doing and offered solutions. She also offered suggestions, and then advised what the best plan would be for me and my business regarding digital marketing. I feel in a much better place now with my business thanks to Rianna.” -Travis R.
Here are 10 random facts about me:
1. I was born in Denver Colorado.
2. I’ve always been an early morning person.
3. Coffee plain & whiskey neat.
4. I play the harp.
5. I used to be a fairly decent snowboarder, may still be okay! But have been living on warm costs for the past several years now.
6. I’m a third-generation graduate of the University of Wyoming.
7. My love language is acts of service by almost 100%.
8. I really like walking or hiking outdoors or any kind of outdoor adventure, no matter the weather.
9. My dad & I wrote / illustrated a series of children’s books together when I was a kid
10. I love yarn, I’ve been crocheting since I was about 3 or 4.
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“I have worked with Rianna the past few years on various client projects through Atomic Revenue and she is not only knowledgeable in the field of digital marketing but she is reliable and personable with everyone.
I know that when I turn over social media management, content marketing, or SEO projects to her, our clients are in good hands!”
An Unusual Career Path…
We all make plans, we all laugh, then life happens.
Newspapers …. I got my professional start in advertising as a newspaper ad sales rep for the Branding Iron, the school newspaper, while I was at the University of Wyoming. I went door-to-door to the local shops talking to shop owners or calling them to see about placing ads in our publication. (draft…)
The question people asked was always “does it work.”
That same question could apply to anything today. The difference with most digital marketing items such as Facebook ads is the data. Does it work? Let's look at the data!
The other piece of marketing is creative: the images and the copy that show those right people at the right time why your product or service is the right thing for them.
Good marketing is an experience for your customer that will take them on a journey from the problem they are experiencing to the solution that your product or service will provide for them. I'm here to help you do that
Adaptability is my superpower.
In an ever-changing digital environment, this is an important trait to have. Whatever update is next, I’ll have a plan so we can be ready for it together. As a Navy Wife, Mother, and Marketer, I’ve been honing this skill for years!
Taking an empathetic approach to data-focused marketing.
Good marketing is all about getting the right product or service in front of the right people at the right time.
However, this is easier said than done.
My first lesson in marketing started at about 10 in the Girl Scouts. There were many learning lessons from selling cookies, but the most significant that I still remember today were:
1) Go talk to people about it. Even a product as good as Girl Scout cookies don’t just sell themselves. (Well, sometimes they do, that’s the power of good branding and a consistent product.) As soon as you get that order form, just go start asking people. When you set up at a store, stand out front and ask.
2) Always stand by the exit, NOT the entrance. When people are first walking in, they are running through the list of items they need, possibly still stressed from traffic and finding parking, and often in a hurry. However, on the way out they have just completed the task, and generally calmer and happier, and often still have their wallets out, or have been able to prepare ahead of time to get cashback - they are in a much better buying mood. (p.s. always know where to point out an ATM).
3) Choose your wording carefully. When I first started, I asked people if they would like to buy some Girl Scout Cookies. The word “buy” seemed to through up an automatic reflex and a no, that people would often take a few paces, stop, and turn when they realized it was cookies. So, I switched to: “Would you like to get some Girl Scout Cookies?” and yes, the occasional person would ask if they were free (see #4 btw) but did not cause that same reaction as often.
4) Give out samples, especially of new flavors. Take some money, buy some boxes, and set up some samples. Everyone loves to try something new, and it’s a good way to get people to stop and take a taste. With new flavors, it helped promote them more, when there were often several extra boxes left over otherwise. Bonus, usually once people start munching - they want to get more!
5) Location & Timing Matters. We picked grocery stores in ski towns towards the bottom of the slopes around closing time. People came of the slopes tired, hungry, and feeling good from all the exercise they just got. Best sales ever.
After being a top seller two years in a row and receiving all the prizes and getting an award on stage, I realized there was something to all this. The more fun I had, the better we did. And yes, there were nerves and jerks, but most people wanted to buy the products, and it was up to me the help them have fun doing it!
What People Are Saying
“I have personally had the privilege to work alongside, Rianna. Her expertise in all things social media gives her an uncanny ability to formulate truly branded content and Facebook ads that generate exceptional results for businesses. Additionally, her digital marketing expertise combined with her patient demeanor allow her to train business owners to smoothly transition into managing their own social media efficiently and effectively. I highly recommend, Rianna, if you're looking to learn more about social media!”
— Halie K.
“As part of the Pancake Digital Solutions team, I have been able to see first-hand Rianna's vast knowledge and care for our clients. Working with Rianna has taught me valuable lessons on leadership, marketing strategies, and Facebook ads! We have worked on several Facebook ad campaigns together and I know that I can always ask Rianna if I have any questions regarding client strategies. Because of her love for her clients and their work, she puts everything she has into treating their business just like her own. You will not go wrong when working with Rianna.”
— Latisha S.
“Rianna is one of the most capable digital operations problem solvers that I know. She understands how all the parts of digital operations work together to facilitate client experience from first awareness through customer satisfaction to raving fans. When you have so many diverse skills, degrees, and capabilities, it's tough to avoid becoming a "jack of all trades and a master of none"--Rianna has an amazing capacity to do what is necessary but pursue opportunities with focus, precision, and grace. She is an absolute joy to work with and as a Wicked Smart, Self Directed, Problem Solver, she is always welcome in the Atomic Revenue Family.”