Published for Atomic Revenue.
A common misconception of Facebook advertising is that Facebook ads are a magic machine in which you put $50 and get $500 out. It can work like this; however, as with most things, it is not a one size fits all product. And, while it is well known that Facebook advertising can be an incredibly effective tool for marketing and sales, it is often thought of in the context of only being effective for consumer products and services.
So, do Facebook ads make sense for business-to-business (B2B) companies? As with many things in Facebook marketing, the answer to this question is: it depends. Let’s take a look at the basics of Facebook ads, why they work, and how to determine if they are right for your B2B company.